get ready for Firenze4Ever 5th Edition!

It’s almost time for the 5th Edition of Firenze4Ever! Some of fashion’s most influential bloggers and press will be joining us from June 15 – 18 for 4 eventful days. We will be paying homage to some of our favourite fashion super heroes with a pop up store from Karl Lagerfeld to celebrate his new menswear line KARL, that will be available exclusively on luisaviaroma.com. Our guests will get a first look at the 3 limited edition T-Shirts the fashion legend has designed in collaboration with artistic collective “I LOVE DUST”.

There will also be special immersive installations from Jonathan Riss, artistic director of the Jay Ahr House, who is pushing the boundaries of what is possible in fashion, by working with the FashionLab by Dassault Systèmes.

During the two days of “Style Lab” with the latest Fall/Winter collections, models, photographers, make-up artists, and hairdressers will assist the fashion bloggers with their shoots. Fashion bloggers will also meet some of the most prestigious food bloggers and will be involved in a special “Food Lab”.

To celebrate this special event, the bloggers will party with Madonna as her MDNA tour comes to Florence on Saturday 16th June. Wearing the special T-Shirt designed by our contest winner, our fashionista friends can show us their best vogue moves whilst watching the international style icon live in concert. There will also be a special “Fashion Super Heroes” party hosted by Karl Lagerfeld and Luisa Via Roma, with performances from Neimo and DJ Misty Rabbit.

We are also really looking forward to the screening of an exclusive project, created in collaboration with Mercedes Benz in association with Nowness. An exciting film project by Lisa Paclet and music director Mimi XU that includes 5 designers, 5 capital cities and 5 short films. The films will be shown in world preview at a private dinner and party on June 17 and we can’t wait to see them! Stay tuned for more info on the films coming soon on our facebook fanpage.

All this in only 4 days! We can’t wait!

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