LUISAVIAROMA.COM is a top online luxury fashion retailer with 2.000.000 visitors per month.

The website features designer clothes, shoes and accessories for men and women from the most prestigious fashion designers and creative avant-garde designers.

Since the 1930s the company has been based in Florence, where the flagship store is still located.

Since 2009 Luisa Via Roma has included the use of social networks in its web communication strategy.

LVR was one of the first companies to believe, and invest in, new social network channels.

LUISAVIAROMA.COM’s success is partly due to the fact that designer collections are available online in advance for pre-order. The full Autumn/Winter collections, including items from the runway, are published online in June and the Spring/Summer collections in December.

The “Buy it First” personal shopping service was originally conceived through the desire to work more closely at meeting the demands of our fashion aware customers. This unique service offers clients the opportunity to enquire about and purchase items from a selection of the latest catwalk shows each season.


LUISAVIAROMA prides itself on special collaborations with top brands who have designed exclusive items especially for the LUISAVIAROMA LIMIT.ED line.

These creative collaborations are the key to staying one step ahead in the fast-paced and constantly varying fashion world.

LUISAVIAROMA has started similar projects creating LIMIT.EDITION items with new, young and emerging designers who are still starting out in the fashion industry. These one-of-a-kind, personalized items give new talents the opportunity to be associated with a top online retailer, and, as a fundamental part of the LUISAVIAROMA DNA, it is important for us to show our support.

Luisaviaroma believes that clients look for experiences, not just for products!
One of our most successful and internationally loved events is “FIRENZE 4EVER…IT’S MAGIC”: the first party for fashion bloggers ever organized. The first Firenze4Ever was organized in June 2010 to celebrate’s 10th anniversary of online activity and now it is widely recognized as a permanent event on the fashion calendar, kick starting each new season.